Yorkshire-based fish foods company New Era Aquaculture Ltd has been sold out of administration and a new company, World Feeds Ltd has been set up backed by sizeable financial investment which will facilitate a major expansion plan for the re-born operation. All existing staff have been retained by World Feeds and the products have been re-branded as Vitalis Aquatic Nutrition in the UK and in the rest of the world, and will be known as Balance Aquatic Nutrition in the USA. New Era had been burdened with the cost of trademark litigation in the US, which led to the appointment of administrators. It was sold to World Feeds, the new company supported by investment from Finance Yorkshire.
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