The reefkeeping hobby today is full of colorful trade names for corals, and it appears that, for better or for worse, the trend is here to stay. Tidal Gardens has plenty of corals with goofy names, so we are the last folks in the world who should be judgmental about the practice. As a seller, it is clear that named corals sell better than corals with a descriptive name such as “red and blue” coral. Higher prices and greater overall demand are incentive enough for sellers to continue naming corals. The other reason that coral naming continues is that it’s literally the number one most asked question we get. When customers ask, “What is that coral called?” they aren’t asking about the genus or species; they want to know “what it’s called.” Even if the vendor were to draw a line in the sand and say no more stupid names, the market is like the mafia. It will draw you right back in More: The Trouble with Coral Trade Names… More:
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